Audience Development & Loyalty Optimization
Audience Development and Loyalty Optimization strategies drive active consumer engagement with brands. Today’s digital consumers demand an active dialogue that enhances their user preferences and digital experiences. Consumer outreach and development encompass the efforts of the entire company and can include anything from developing new digital content and creating a Search Engine Optimization program to building new digital widget products and lowering barriers to participation on a website. We work with our clients to uncover opportunities for audience development and loyalty optimization by generating forward-thinking plans for improving the overall business and driving cost-effective growth.
Cross Channel Integration
Organizations across every market sector are using various channels of digital communication to reach their audiences. While these channels may vary by industry, the digital tools - Web, Mobile, email, RSS - have become integral elements of the digital landscape. The more integrated the messaging across these channels of communication, the more effectively the company can enable brand consistency, deeper customer understanding, and ultimately audience development and acquisition. By developing and integrating consistent, cross-channel messaging, we help our clients redefine and measure their digital outreach ROI.
Fortune 500 Client Development
In an ever-evolving and competitive marketplace, developing strategic digital partnerships is fundamental to long-term growth and success. Through keen market and industry insight across Fortune 500 companies, we connect our digital agency clients with the companies that can help propel their business forward. Our process includes identifying, prospecting, and managing Fortune 500 client portfolios and creating a mutually beneficial, integral link between our digital agency clients and their potential customers.
Marketplace, Competitive & Trend Assessments
The digital world demands constant communication and insight from customers, partners, and even competitors. Through strategic marketplace and competitive assessments, companies can better understand their niche within their current industry and beyond. In addition to current assessments, a forward-looking trend forecast equips a company to manage the evolving digital demands of tomorrow. We offer our clients customized marketplace assessments according to their unique business goals whether these include investigating market pricing, tracking competitor social media campaigns, or surveying a new distribution channel opportunity. By recognizing that competitive landscape and trend assessment is a continuously evolving process, we develop a dynamic analysis to help our clients maintain a competitive advantage both short and long-term.
Today’s digital landscape enables electronic transactions and digital technology to exponentially increase revenue and optimize profitability. We identify and investigate a wide-range of eRevenue opportunities according to our clients’ business needs and market positioning. Web-based eRevenue solutions range in size and scope and include anything from developing new eCommerce channels and launching integrated E-Marketing campaigns to planning Web advertising programs and creating new digital products.
Digital Product Development
New Product Development is essential to connecting companies with consumers, engaging long-term brand loyalty, and maintaining an edge over the competition. New digital products include anything from a new software application to a real-time online debate forum and vary by industry, technical capabilities, and desired business outcome. Through trend-forward industry insight and innovative thought leadership, we guide our clients through the entire product development process from idea conception and generation to development, testing, and market launch.
eBusiness Planning & Forecasting
Planning and forecasting are the critical foundation for any digital business. These strategic processes allow companies to align their short and long-term business goals (whether these be increasing sales, acquiring new customers, reducing operating costs, promoting a brand) across all departments and stakeholders. We evaluate our clients’ business by spanning the entire value chain and developing concrete business and forecasting plans - all with a keen focus on the P&L bottom line.
Social Media Strategy & Marketing
Social Media has completely transformed the interaction between consumers and brands by enabling an ongoing, engaging and collaborative dialogue. No matter what the digital tools - an iphone application, Facebook, Twitter, Blogs, bookmarking sites - consumers today are empowered trough their digital voice. We help our clients navigate the evolving social media landscape by developing a customized social media strategy that aligns with the overall business goals and sets forth a tactical marketing plan to achieve those goals.
Site Design & Development
In this digital age, websites have evolved to become the primary and fundamental mode of communication between companies, brands, and consumers across markets and industries. A website requires a strategically defined, planned, and developed identity that is aligned with the company’s overall brand message. We support our clients by coordinating and managing the website design and development process and ensuring that the site evolves over time according to market, consumer, and digital trends. The spectrum of services ranges in scale and scope from creating a new website design and directing technical resources to recreating a site’s Information Architecture and analyzing its success metrics for future redesign.