Justin Tobin

Justin Tobin has over ten years Digital Innovation and Marketing experience in the Financial Services and Consumer Product industries.

As Principal at The Discover Digital Group, Justin works with medium to large corporations, both on the Agency and Client side, helping them navigate the rapidly evolving digital space including Social Media, new e-Revenue Business opportunities, Mobile, and Digital Acquisition & Loyalty optimization.

Previously, Justin was Vice President of Interactive Strategy and Transformation at American Express where he was responsible for the development and management of American Express’ Interactive Strategy, Customer & Competitive Intelligence, American Express Mobile, Amex’s Digital Innovations platform, and eChannel Optimization activities at a global level. Justin developed Amex’s first Social Media Strategy in the United States. He also managed multiple Credit Card P&Ls including the International Premium Product portfolio at Amex where he was responsible for global product development activities and portfolio management for the Platinum and Centurion (Black) Cards in 21 markets outside the US.

Prior to Amex, Justin held numerous New Product Development roles in both the Consumer Products and Retail Industries. He is well known in the Digital Community for his strategic thought leadership, discovery of innovative opportunities and solutions, as well as web and mobile program development. He frequently guest lectures on the above topics in both public and corporate forums.