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OUR WORK
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DDG was engaged by DailyCandy to reinvigorate and lead the customer acquisition functions for its 13 national and international editions
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Communications Assessment
DDG was brought in to lead the acquisition marketing team taking ownership for all customer development and partnership activities.
Channel Development
DDG sourced new marketing channels for audience development activities and implemented environment specific creative for an improved customer experience. alignment on the above.
Performance Analytics
DDG optimized advertising channel investment of campaigns across web, social, and mobile, to develop a more engaged customer with a higher total lifetime value.
"DDG goes ‘outside the box’ by thinking strategically and analytically, who not only comes up with the big idea but can also execute it flawlessly"
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DDG was engaged by Motive TV, a UK alternative video provider, to assess the state of the market and competitive landscape in the US alternative video delivery industry ("OTT")
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Competitive Landscape
DDG reviewed all relevant US alternative content delivery platforms to develop a comprehensive understanding of current service offerings, technologies offered, partnerships and limitations of each provider.
Analysis & Competitive Assessment
DDG analyzed the competitive landscape and provided a market assessment. This analysis consisted of an overview of the current alternative content delivery ("OTT") providers as well as consumer habits and expectations.
Strategic Plan Development
DDG provided strategic advice on the optimal US market entry strategy for Motive. This recommendation included partnership opportunities, technological advantages, market gaps and deployment strategies.
"From product ideation to business strategy and planning to partnership development, they help us think differently about the digital world"
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DDG was engaged to identify new business opportunities for The Economist consistent with its heritage and goal of driving new revenue streams.
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Customer Insights
Research and identify critical customer requirements in their social interactions with The Economist brand.
Social Strategy Development
DDG created and implemented the social strategy focused on "influencer-centric" content engagement to their relevant audience.
Optimizing Execution
DDG identified specific segments within the target universe to disseminate marketing and social engagement strategies.
"Discover Digital has played a critical role in both the thinking and execution of our Brand Innovation. They help me think differently about the world"
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DDG was engaged by Citibank to improve its digital customer communication strategy for the Retail Partner Cards division.
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Strategic Assessment
DDG reviewed the state of RPCs client offerings, conducted a competitive assessment, client survey, user assessment, and capabilities review to generate a detailed digital SWOT for the group.
Internal & Partner Alignment
DDG worked across 16 different internal and partner constituencies including a two day conference on communication vision, principals, objectives, and work-streams for the RPC digital strategy.
Communications Roadmap
DDG prepared Revenue and ROI based recommendations to the team with detailed timeline, resource models, and platform options. Recommendations were presented and approved by senior leadership.
"True innovators with a great balance of practical business management"
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DDG was engaged by The Economist to identify it’s first brand extension in 163 years and implement the marketing strategy for this newly formed business.
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Opportunity Identification
Leverage the unique insights and foresights of the economist with the industry leading research of the EIU to fill the market need for an e-learning platform for international business executives.
Marketing Strategy Development
DDG worked hand-in-hand with the economist team and were contracted to lead the marketing process from driving strategy to vendor selection and pricing rationale to implementation and analytics.
Optimizing Execution
DDG managed ROI through CPC, CPM, and CPA to create sales opportunities for courses leveraging internal and external channels for owned and earned media to optimize acquisition channel spend.
"They are able to successfully manage a breadth of responsibilities, from strategy to business innovation to analytics."